It’s a question that our founder Shirley is asked on the daily and a term that many of you might have heard before. We decided it was a fine time we sat down and had ‘the talk’ about the magic of cosmeceuticals, one of the secrets behind why Youthphoria’s skincare range can pack a punch.
Cosmeceuticals, in simplest terms, represent the sweet alliance between cosmetics and pharmaceuticals. They are cosmetics that go above and beyond the call of duty, not only concealing a poor complexion, but actively working towards improving the quality and health of the skin. What drives them? Biologically active ingredients.
You won’t usually find them lined up on the shelves of your local drugstore, but in cosmetic and dermatology clinics. Their active ingredients are able to penetrate deeply into the dermal layers of the skin and improve skin health and texture on many levels – from acne prevention and deep hydration to protection against ageing. It’s no surprise then that cosmeceuticals are particularly valuable for those with damaged, dull, wrinkled or parched skin.
Think a lipgloss powered with organic oils (Rejuvenating Lip Balm) or a moisturiser packed with Macadamia oil and Rose Geranium essence (Revitex Youth Regenerating Moisturiser).
Our founder, Shirley, was a serious sufferer of acne as a teenager. Her long quest for fabulous skin has been one near and dear to her heart, one that she has powered through using her background in pharmacy.
Youthphoria thus weds the best of holistic and medical sciences to offer up a cruelty-free, highly effective cosmeceutical range. Powered by pharmaceutical grade botanicals such as Monk’s Pepper Berry, Witch Hazel, Rosehip and Jojoba, Youthphoria's line promotes and maintains the natural balance of your skin.
The bottom line: if you are serious about your skin and investing in it for the long-term, cosmeceuticals are certainly the way to go.