About Youthphoria

Youthphoria is an Australian beauty brand that makes reusable false eyelashes you put on yourself, at home, in about a minute, without lash glue.

Youthphoria navy gift box with pink ribbon, an open lash compact and the magnetic eyeliner on a dark studio surface

Who is behind Youthphoria

Youthphoria was founded by Shirley Be, an Australian pharmacist with more than 16 years of practical and clinical experience. Shirley holds a Bachelor of Pharmacy from the University of Sydney, a Diploma of Personal Care Formulations, a Diploma of Naturopathic Nutrition and certificates in skin and laser therapies. She is a five times certified lash technician and was the founding cosmetic chemist for Youthphoria Skin. She has also formulated for other Australian skin and beauty brands.

That combination is the reason the range exists. The lashes are designed by someone who applies lashes professionally, and the liners and serum are formulated by someone who makes cosmetic products for a living.

“I created Youthphoria with one simple vision: to provide high-quality products that not only transform our features, but our confidence too.”

How Youthphoria began

Youthphoria started in 2012 as a line of cosmeceutical skincare, then opened as a Melbourne salon offering eyelash extensions and bespoke skin treatments. It was in that salon that Shirley saw how much a small change could do for someone's confidence, and that is what led to the at-home lash range. Salon treatments are wonderful, but not everyone can get to a salon every few weeks, and not everyone should have to.

What we make

There are 38 lash styles across five ranges, plus the liners that hold them on and an eyelash serum.

  • 6-Magnet Black and 6-Magnet Brown. Six micro magnets along the band grip a magnetic eyeliner. The magnets are smaller, thinner and smoother than the usual two or three magnet designs, which is what keeps the band flexible and comfortable.
  • Invisible Magnets. The same magnetic system with the magnets concealed in the band.
  • Clear Band. Worn with the clear eyeliner, so there is no dark liner line at all. These are not magnetic. The clear liner is a film forming polymer that holds the lash in place, which means the lash can be worn with no visible liner.
  • Fastbond Press-On. No magnets and no separate liner. These press on directly and are custom fit, so one style fits a range of eye widths.

Every style is reusable. You can see all 38 in The Lash Guide, or answer a few questions in the Lash Quiz and be matched to one.

Who wears them

More than 50,000 Australians, across more than 600 five star reviews. The range covers everyday natural looks through to full volume, in short, medium, long and extra long lengths, and in styles that suit hooded, monolid, downturned, almond, round, upturned and deep set eyes.

Because the lashes sit on the lid rather than on your own lashes, they also suit people who have little or no natural lash of their own, including people going through chemotherapy and people living with alopecia, madarosis or trichotillomania. There is a dedicated Reclaim Confidence range for exactly this, and a set of guides in The Lash Library written for it.

Where we are

Youthphoria is Australian owned and operated, based in Balwyn North, Victoria. Shirley also sees clients for professional lash work at the Balwyn studio. Orders ship across Australia and New Zealand, with free shipping on orders over $70.

Questions

Our FAQs cover application, wear time, cleaning and returns. Anything not answered there, email us and Shirley or the team will reply. More about Shirley.