Cheap Magnetic Lashes: How to Spot a Generic Re-brand

are cheap and generic magnetic lashes safe?

Most cheap magnetic lashes on marketplace sites are the same generic product under different brand names, usually with five bulky magnets and no ingredient list on the liner. Here is how to tell them apart, and why the ingredient list is the part that matters most.

How do you spot a generic re-brand?

Three things give it away, and you can check all of them before you buy:

No ingredient list on the eyeliner. This is the big one. A liner sold in Australia should tell you what is in it. If nobody will say, nobody is accountable for it.
Unbranded lash cases. Generic stock arrives in plain compacts, so the brand name appears on the outer packaging only.
The same lash, many names. If you have seen an identical style under four different brands, it is the same factory product each time.

These are mass produced to keep costs down. They can look perfectly reasonable in a photo, and in our experience they tend not to hold their shape or comfort for long.

Why does the ingredient list matter so much?

Because this is a product you put on your eyelid, every day, right beside your eye. Cosmetics sold in Australia are covered by AICIS, and a supplier who cannot tell you what is in the bottle is not in a position to say it complies.

Youthphoria's magnetic eyeliner is formulated and approved in house by a cosmetic chemist, pharmacist and naturopath. It contains no urea, which can release formaldehyde, and no parabens or sulphates.

What about the magnets themselves?

Generic lashes typically use five bulky magnets. Ours use six micro magnets that are 50% smaller, thinner and smoother, which is what lets the band stay flexible and sit flush rather than gripping at heavy points. It is the single biggest difference in how a lash feels after four hours.

The Invisible Magnets range goes further and conceals the magnets inside the band entirely.

What quality control should you expect?

We inspect physically at every stage: raw material sourcing, during production, after production, and again before a parcel goes out. That is unremarkable for a brand that makes its own product and impossible for one re-selling anonymous stock.

A note on lookalikes

Some brands have copied our packaging and our marketing language closely. The wording may look familiar; the formula and the ingredient list are not the same. We are the first and original Australian brand with a true six micro magnet lash. If you are buying elsewhere, check the ingredient list and check the product is Australian compliant.

Frequently asked questions

Are cheap magnetic lashes worth buying?

Usually not, and the reason is the liner rather than the lash. Generic magnetic liners often carry no ingredient list at all, which means no one is accountable for what is sitting on your eyelid. The lashes themselves tend to lose comfort and shape after a few wears.

How can you tell if magnetic lashes are a generic re-brand?

Look for three things: no ingredient list on the eyeliner, unbranded lash cases with the brand name only on the outer box, and the same lash style appearing under several different brand names.

What is the difference between 5 magnet and 6 micro magnet lashes?

Generic lashes typically use five bulky magnets. Six micro magnets that are 50% smaller, thinner and smoother spread the hold along the band, so it stays flexible and sits flush instead of gripping at heavy points. The difference is most obvious after a few hours of wear.

Are magnetic eyeliners regulated in Australia?

Cosmetics sold in Australia are covered by AICIS, formerly NICNAS. A supplier who cannot provide an ingredient list is not in a position to demonstrate compliance, which is why the ingredient list is the first thing to check.

What is in Youthphoria's magnetic eyeliner?

It is formulated and approved in house by a cosmetic chemist, pharmacist and naturopath, with no urea, which can release formaldehyde, and no parabens or sulphates. The full ingredient list is on the product page.