The Founder

Youthphoria is a specialised and sophisticated beauty brand that combines advanced and modern cosmetic innovations with the medical, science and beauty background of its founder, Shirley Be.

 A lover for beauty innovations and beauty hacks that actually work, Shirley is a 5x certified lash technician and the inventor of the featherlight and ethereal professional lash extension. This is a unique technique where super light lashes are used to create a comfortable, realistic, natural yet healthy lash extension service. This is what inspired Shirley to create Youthphoria magnetic eyelashes - an easy and quick at-home alternative with the same signature look and feel as a professional lash extension service. Be surprised at why we think our magnetic lashes and eyeliner are the best in Australia and globally

As a registered Australian pharmacist with over 16 years of practical and clinical medical experience, Shirley holds a Bachelor of Pharmacy from the prestigious University of Sydney. She also has a Diploma of Personal Care Formulations and certificates in skin and laser therapies where she was the founding cosmetic chemist and resident skin therapist for Youthphoria Skin. Aside from this, Shirley has also formulated for many other Australian skin and beauty brands in her career.

She then took on a Diploma of Naturopathic Nutrition as she believes in the power of mother nature, and a balanced and healthy approach to beauty. With all these accomplishments and a glowing reputation Shirley always strives to ensure all ingredients used in our products are high quality, skin-compatible, clean and pure.  And most importantly, that all products work and function the way we say they do! Youthphoria works beautifully on you without ever compromising on safety and quality.